LIVE AI WEBINAR MASTERCLASS
Why your Organization isn’t Showing Up in AI and What to do About It
You’ve kept up with every shift in media and communication.
But AI has changed how ideas get surfaced, interpreted, and used.
If you’re responsible for messaging, strategy, or guiding others, this session will help you understand what’s actually happening and how to respond.
Details:
Date: .[Insert Date]
Time: [Insert Time + Time Zone]
Location: Live Zoom (with replay)
You’re doing the work. So why isn’t it showing up?
You’re publishing. Sharing. Communicating clearly.
But when you look at AI-generated answers—your work isn’t there.
Instead, you’re seeing:
other voices being cited
generic summaries replacing original reporting
ideas stripped of nuance and attribution
This isn’t random.
AI systems are making decisions about what gets used—and most communicators were never trained for that.
In this session, we’ll break it down.
You’ll walk away understanding:
How AI systems actually surface and prioritize information
Why strong ideas often don’t get picked up or cited
What’s changed from SEO → AEO → GEO (and why it matters)
How to position your work so it gets seen, understood, and reused
The key mistakes communicators and teams are making right now
This is not about chasing algorithms.
It’s about understanding how decisions get made.
A clearer way to think about AI
I’ll introduce a simple but powerful framework you can apply immediately:
Clarity
Is your idea understandable to both humans and machines?
Context
Are you giving enough signal to be used and trusted
Role
Are you positioned as a credible source?
Clarity
Are you aligned with what people are actually asking?
This is the foundation I teach communicators, educators, and teams working to adapt quickly, without losing their voice.
Why learn this from a journalist?
I was trained in environments like the Associated Press and the San Francisco Chronicle, where accuracy, clarity, and judgment are non-negotiable.
Today, I work with communicators and organizations navigating AI through programs like the PWorld AI in Communications Boot Camp and global workshops.
What I teach isn’t just tools.
It’s how information gets:
✓ selected ✓ trusted ✓ and ultimately used
Because that’s what’s changing
WHO IS THIS FOR?
This session is for you if:
You’re responsible for communications, messaging, or strategy
You’ve been asked to “figure out AI” for your team
You’re trying to stay relevant in a rapidly shifting landscape
You want to lead with clarity—not guesswork
START HERE
