Yumi Wilson is a professor, podcast host, and career & life transformation coach dedicated to helping journalists, communicators and professionals navigate career shifts and personal reinvention with confidence. Blending deep industry experience with a heart-centered coaching approach, Yumi helps clients break through obstacles, refine their personal brands and step into their next chapter—whether that means pivoting careers, rebuilding confidence, or finding new purpose. Through personalized coaching, LinkedIn and resume optimization, and practical career strategies, she empowers individuals to embrace change and move forward with clarity
I offer personalized life coaching to help individuals navigate personal and career transitions with confidence and clarity. Whether you’re seeking a fresh start, work-life balance, or personal growth, I provide guidance to help you reframe your mindset, overcome obstacles, and move forward with purpose.
In addition to coaching, I lead group webinars, classes, and presentations on the evolving role of AI in media. My sessions empower journalists, PR professionals, and communicators to ethically and strategically integrate AI into their work without compromising creativity or authenticity.
Teaching
At San Francisco State University, I continue to shape journalism education’s future by teaching media writing and broadcasting courses while spearheading initiatives like the Social Media Journalism course and authoring a textbook on news writing in the digital era. I have also taught reporting to graduates and undergraduates at the UC Berkeley Graduate School of Journalism.
Main skills
Education
Communication
Branding
Storytelling
Social Media
News Writing
Ai in Media
Values
Empowerment – Helping others grow.
Authenticity – Stay true to yourself.
Growth – Always learning and evolving.
Impact – Make a difference.
Resilience – Adapt and overcome.
Clarity – Create focus and direction.
Integrity – Do what’s right, always.
Connection – Build deep, intentional relationships.