Yumi Wilson is a life and career coach, professor at San Francisco State University, and podcast host who helps communicators, educators, and purpose-driven professionals navigate transitions with clarity, strategy, and confidence. Drawing on two decades in journalism, corporate training, and higher education, she blends real-world experience with a heart-centered coaching approach to help clients break through obstacles, reconnect with their purpose, and reclaim their voice. Through one-on-one coaching, storytelling, and the ethical use of AI tools, Yumi guides individuals and teams to move forward with an empowered sense of direction and authenticity. She also hosts The Journalist’s Guide to AI, a podcast exploring how emerging technology is reshaping storytelling and leadership in the digital age. (The show will soon expand its focus to include themes of reinvention and personal transformation.)
I offer coaching and speaking for professionals navigating reinvention — whether the change is personal, professional, or technological.
Through 1:1 coaching (Yumi Wilson Coaching), I help clients move through transitions with clarity and confidence. Whether you’re pivoting careers, rebuilding after burnout, or seeking deeper purpose, we’ll reframe limiting beliefs, strengthen your voice, and take bold, grounded action toward what’s next.
As a speaker and podcast host (The Journalist’s Guide to AI), I explore how technology, storytelling, and personal growth intersect — helping communicators and creative leaders adapt to change with integrity and heart. (The podcast will soon expand to include stories of reinvention and transformation.)
Each path is unique, but the goal is the same: to help you move forward with clarity, purpose, and a story that feels true to who you are.
Teaching
At San Francisco State University, I help shape the future of journalism education by teaching media writing and broadcast courses and developing new approaches to storytelling in the digital age. I also authored a textbook on news writing in today’s media landscape and have taught reporting to both graduate and undergraduate students at the UC Berkeley Graduate School of Journalism.
Main skills
Coaching & Mentorship — guiding professionals through reinvention
Communication Strategy — crafting stories that connect and inspire
Storytelling — blending narrative with purpose
Brand Development — helping clients clarify and express identity
Education & Training — designing learning experiences that empower
AI & Emerging Tech in Media — exploring ethical, human-centered innovation
Career Transitions & Reinvention — helping professionals clarify and realign their path.
Values
Empowerment – Helping others grow.
Authenticity – Stay true to yourself.
Growth – Always learning and evolving.
Impact – Make a difference.
Resilience – Adapt and overcome.
Clarity – Create focus and direction.
Integrity – Do what’s right, always.
Connection – Build deep, intentional relationships.