Ready to transform your career—and your story? I help professionals navigate transitions, clarify their next chapter, and show up with confidence, purpose, and a personal brand that truly reflects who they are.


Meet Yumi Wilson
I’m a Personal Brand & Career Clarity Coach, podcast host, and tenured journalism professor who helps professionals—especially journalists, communicators, and changemakers—navigate transitions and reconnect with their voice and purpose.
My coaching blends deep listening with practical tools like LinkedIn branding strategy, resume storytelling, breathwork, NLP techniques, and free AI tools—so you can move forward with confidence and momentum.
I also host The Journalist’s Guide to AI, a podcast exploring how emerging technologies are reshaping media—and how professionals can stay ahead without losing their voice or values.
Before launching my coaching practice, I spent several years at LinkedIn, back when the platform still felt like a startup and storytelling on social media was just taking shape. I trained individuals, teams, and professional groups—especially journalists and PR pros—on how to elevate their personal brands using LinkedIn and other digital tools. That experience shaped how I coach today: helping people show up clearly, powerfully, and in alignment with who they really are.
You are more than your job title—and your next chapter deserves a clear, empowered story.
Whether you’re:
- Pivoting your career
- Rebuilding after burnout
- Refining your personal brand
- Or simply feeling stuck…
I’m here to help you take intentional steps toward what’s next—grounded, confident, and ready.

Unlock the power of AI to revolutionize journalism and PR. Discover how cutting-edge tools can help you work smarter, tell better stories, and stay ahead in a rapidly evolving media landscape—all while upholding ethical and creative integrity.



