Your work is changing.
So are you.
Let’s make sure your story leads the way.
I help journalists, caregivers and media professionals in transition reclaim their voice, reimagine what’s next and rise with clarity, confidence and smart tools like AI. Whether you need life coaching, journalism mentorship or AI training, I offer bold support for big shifts.


Meet Yumi Wilson
I’m a coach, mentor and trainer who helps journalists, caregivers, and media pros navigate transitions using story, strategy and smart tools like AI.
As a tenured professor at SF State, former LinkedIn corporate trainer and host of The Journalist’s Guide to AI, I work at the intersection of storytelling, identity and transformation. Whether you’re navigating a life pivot, exploring what’s next after burnout, or learning to lead with emerging technologies, I’m here to help.
My work blends deep listening, honest reflection and practical coaching—so you can move forward with clarity, confidence and purpose.
I’ve supported journalists, PR pros, caregivers and creative leaders in aligning their voice and values with what’s next. You’re more than your job title—let’s make sure your story reflects that.
Who I work with:
- Professionals in transition
- Journalists & storytellers rewriting their narrative
- PR teams & media pros exploring how to use AI ethically and effectively
If you’re ready to reconnect with your voice—and lead your next chapter with bold intention—I’m here for that work.

Unlock the power of AI to transform your storytelling. Hosted by SF State professor and transitions coach Yumi Wilson, this podcast explores how emerging tools can help journalists, PR pros, and storytellers thrive—while also supporting the personal growth and reinvention at the heart of Yumi’s coaching practice.



