You’ve kept up with every change.
Now AI has raised the stakes.
It’s time to decide how you’ll lead.
I teach the prompts, frameworks, and questions that help you lead with clarity in an AI-shaped world.
And we do it in a way that protects your voice and your values.
Meet Yumi Wilson
I’m a coach, professor, and global trainer who works at the intersection of storytelling, reinvention, and responsible AI. After more than two decades as a journalist and faculty member at San Francisco State University, I’ve spent my career teaching people how to think critically, communicate clearly, and lead with intention.
As a U.S. Fulbright Specialist, I designed a 10-day AI journalism workshop at the National University of Laos, training students and faculty in AI-assisted reporting, interviewing, story structure, and verification.
I also speak at events such as PWorld’s AI in Communications Boot Camp and ONA25, where I teach my four-part prompting method for journalists and communicators.
Alongside my training and speaking, I coach creatives, educators, and leaders through career transitions and identity shifts, helping them reconnect with their voice and design the next chapter of their work with clarity and purpose.
My approach blends deep listening, honest feedback, and practical action—a combination that’s supported professionals across the U.S. and abroad as they align who they are with what they do.
Real conversations. Practical AI. Smarter storytelling.
A Journalist’s Guide to AI explores how reporters, communicators, and creatives can use AI responsibly — without losing their voice or values.
Each episode features honest conversations with journalists, researchers, coaches, and changemakers who are reshaping how we work, tell stories, and lead through uncertainty.
If you want grounded insight, real examples, and guidance you can actually use, this is your place to start.
📩 Want to collaborate or share your story?
Feel free to email me at yumiwilson@gmailcom
Professionals in transition — redefining purpose and direction in work and life.
Communicators, educators & creatives — rewriting their stories and building confidence for what’s next.
Leaders, teams & media pros — exploring how to integrate AI and other emerging tools with clarity, ethics, and heart.
If you’re ready to lead your next chapter with bold intention, I’m here for that work.
Journeys I've Been Part Of
"Career coaching sessions with Yumi Wilson involve more than going over resumes and filling out applications. Ms. Wilson makes sure that you are mentally, physically and spiritually prepared for your future career endeavors or your step up. I have been working with Ms. Wilson for the past year, and she has helped me refine my resume, upgrade my LinkedIn profile, and design a stunning logo for my Fancy Lady Music Channel on YouTube. Her weekly coaching sessions have literally changed my outlook on navigating through the competitive workforce in the 21st century. I would recommend her to anyone interested in leveling up."
Shelah Moody - Journalist, Content Creator
Trusted by Leading Institutions
Course Coming Soon
Prompt Power – AI for Media Pros
Get ready to level up your media game with AI. This 4-week course is packed with expert tools, curated prompts, and bonus resources designed specifically for media professionals.
Want early access? Let me know!
