

Meet Yumi Wilson
I’m a coach, mentor, and trainer who helps journalists, storytellers, and media professionals navigate turning points—using story, strategy, and smart tools like AI.
As a tenured professor at SF State, former corporate trainer at LinkedIn, and host of The Journalist’s Guide to AI, I work at the intersection of identity, reinvention, and communication.
Whether you’re burned out, in transition, or learning to lead with emerging tech, I’ll help you reconnect with your voice—and move forward with clarity, confidence, and purpose.
My approach blends deep listening, honest reflection, and practical coaching. I’ve supported journalists, PR professionals, and creative leaders in aligning their values with what’s next—personally and professionally.
Because you’re more than your job title. Let’s make sure your story reflects that.
Smart tools. Real stories. Bold transitions.
This podcast explores how AI is transforming journalism, PR, and storytelling—from the newsroom to the personal narrative.
Each episode offers practical tools, ethical insights, and real conversations with media professionals navigating change professionally and personally.
📩 Want to be a guest or collaborate? Email [email protected]


Professionals in transition

Journalists & storytellers rewriting their narrative

PR teams & media pros exploring how to use AI ethically and effectively
If you’re ready to lead your next chapter with bold intention, I’m here for that work.
Journeys I've Been Part Of
"Career coaching sessions with Yumi Wilson involve more than going over resumes and filling out applications. Ms. Wilson makes sure that you are mentally, physically and spiritually prepared for your future career endeavors or your step up. I have been working with Ms. Wilson for the past year, and she has helped me refine my resume, upgrade my LinkedIn profile, and design a stunning logo for my Fancy Lady Music Channel on YouTube. Her weekly coaching sessions have literally changed my outlook on navigating through the competitive workforce in the 21st century. I would recommend her to anyone interested in leveling up."

Shelah Moody - Journalist, Content Creator
Trusted by Leading Institutions




Course Coming Soon

Prompt Power – AI for Media Pros
Get ready to level up your media game with AI. This 4-week course is packed with expert tools, curated prompts, and bonus resources designed specifically for media professionals.
Want early access? Let me know!